Now, 2K has its very own professional Esports league, and MT NBA 2K21 this is backed by the NBA. Some of the league's biggest superstars, such as Karl-Anthony Towns, Damian Lillard and LeBron James, are passionate fans of the game. Spike Lee has directed an installment of NBA 2K's cinematic story mode. Jay-Z once curated its soundtrack, which has run the sonic gamut in Drake all the way to U2. Now, with the inclusion of in-game clothes drops, leading streetwear designers are setting their very own custom bits, available through the a variety of apparel shops in NBA 2K's neighborhoods. The very first batch of brands that will be featured in the latest edition are Mike Cherman's Chinatown Market, Tracey Mills's Visitor on Earth and Eric Emanuel's eponymous label, as well as brands such as Daniel Patrick, Deon Point's Concepts, Nicky Diamonds, Palm Angels and SoleFly. In the video above, some of these designers talk to working on the match while showing off in-game footage of Tracey Mills sporting his own label Buyers on Earth, Ben Baller at Chinatown Market, Zack Bia at Eric Emanuel and Ronnie 2K in Concepts. The facet of community has become overwhelmingly crucial in the game and developers have given users opportunities to invest real money on digital money which can be used to enhance an avatar's basketball abilities or buy virtual drip.
Why is it important to Find streetwear brands like an Eric Emanuel, Chinatown Market or even Visitor on Earth into the game?
Three years ago, we'd Don C and Jerry Lorenzo type of lead the way as our two brands. We just saw that people actually liked wearing those brands in our game and attempting to stand out. So then we wanted to provide them more options, but we also wanted to be a platform for aspirational people in the fashion world, so you while we'd Don, who is clearly extremely built-out previously, we sort of took a flyer on Chinatown Market last year -- and clearly they've turned into a massive brand in the previous couple of years. Tracey is really a really good example as well.
Tracey is very famous in the basketball world, but his brand isn't as understood and we must be aspirational and believe in his expansion. I wanted to provide him the chance to get Visitor On Earth from the game. It is a way for these men to find out like, hey if it does well in the game, maybe I must think about it releasing it out from the real world. That is an innovative idea process: to leverage the electronic then make the physical without having to spending a great deal of money looking for out whether it's going to work or not. I think it's pretty brilliant.
Even getting a person like Zack Bia to the match was in-touch. Yeah that's another very good example. I mean, you wouldn't think about Zack as a traditional basketball influencer, but I sort of thought about signing him a couple of years back because I knew that we were involving these fashion brands. We signed a few guys in Buy NBA 2K21 MT the world, who are famous in the fashion world rather than at the basketball world. If we could make them wear things in matches and be a connector to their people -- such as Zack's really close to Drake -- it promotes the growth of fashion from the game.